Some stories begin with a plan. Others with a purpose. The story of Salleven Corporate Events began with both — but above all, with a non-negotiable value: do it well, always.
Carla Sallada did not come to the events market through the back door. Before founding Salleven, she built her foundation where few people get the chance to learn: inside some of the country's largest hotel chains. Trained in Tourism at Universidade Anhembi Morumbi, she began her career at Transamérica São Paulo and then at Transamérica Comandatuba, two addresses where hospitality is taken seriously — and high-level corporate events happen frequently enough to sharpen the eye.
It was there that she witnessed, from the inside, the growth and understood something that few managers recognise early: a well-executed event is not just an operation. It is positioning. It is relationship-building. It is, ultimately, results.
Sallada + Events = Salleven
In 2004, Carla brought together her sister Andreza Sallada and her cousin Luana Sallada around an idea that had a name before it formally existed. Salleven. A direct combination of the surname and the activity. Simple, direct, family — exactly how the founders wanted the company to be.
But the force that sustained this beginning did not come solely from the three of them. It came much earlier, from within the family itself.
Luiz Antônio Napolitano Sallada dedicated over forty years to Brazilian agribusiness. He worked at Agroceres, trained at the Harvard Business School and built a career shaped by the belief that excellence is not a differentiator — it is an obligation. He passed away thirteen years ago, but his legacy never left the heart of the company.
"Salleven was born to honour the legacy of a man who believed that excellence and purpose walk together."
It is not rhetoric. It is the real compass that guides every project, every team, every delivery.
Strategy you can see, strategy you can feel
Over two decades, Salleven structured its operations around a central axis that reflects both the evolution of the market and the company's own maturity.
Corporate events: full development and management of stands at trade fairs and exhibitions, conventions, congresses and brand experiences. More than a supplier, Salleven positions itself as a genuine extension of the client's team. It takes ownership of planning, suppliers, logistics and execution with a single goal: delivering results. It serves medium and large companies across sectors ranging from agribusiness to healthcare, technology, construction, energy and retail.
And there is one constant throughout: wherever there is a relevant trade fair in Brazil, Salleven is present — or strategically connected.
Agribusiness as an origin and as an ongoing strength
The connection with agribusiness is not merely historical at Salleven. It is structural. The company was born within agribusiness, grew alongside it and remains present at the key trade fairs on the national calendar, following closely a sector that has never stopped reinventing itself.
This deep rootedness translates into something the market perceives in practice: a company that understands the rhythm, the language and the demands of its clients — because it grew from the same soil.
2026: the year presence becomes structure
If Salleven's story was built with consistency over twenty-two years, 2026 marks a new chapter with a different word: scale.
For the first time, the company has structured a team of national commercial representatives. Thirteen specialised professionals, working remotely across different regions of Brazil, each connected to the key events of their region and deeply trained in the company's culture and pillars.
"2026 is the year Salleven stops being a company with national reach and becomes a company with structured national presence."
Also: corporate destinations — the strategic connection between companies and the best hotels and resorts in Brazil for projects in the MICE universe, an acronym that covers Meetings, Incentives, Conferences and Events.
BNI: a relationship that closes the loop
Carla's entry into BNI came through her partner, André Luiz Bandeira de Mello, a specialist in insurance consulting and financial protection at MetLife. More than an invitation, it was Carla's encounter with an environment that mirrored something already in Salleven's DNA.
"Business is built on trust, consistency and genuine relationships." That sentence could be in the BNI handbook. It could also be in Salleven's history. For Carla, it is in both — because it was never a strategy. It has always been a conviction.
Being in BNI broadened her vision, strengthened strategic connections and opened new opportunities. But it also gave her something that few environments offer: the chance to contribute to other entrepreneurs with the depth of someone who has lived what they teach.
Presence that cannot be improvised
There is a simple — and often ignored — truth: companies that are not present at the right events are leaving opportunities on the table. Corporate events are where decisions are made. Where relationships are built. Where the market truly moves. No digital strategy replaces the impact of a well-executed presence.
And that is exactly where Salleven comes in — from briefing to post-event, from stand to convention, from congress to incentive destination. Taking care of everything so that clients can focus on what they do best: generating business.
Behind the businesswoman is a woman who has doubted, reinvented herself and chosen to continue. And perhaps that is precisely what makes the delivery more than flawless logistics. It is commitment. It is responsibility. It is, above all, results.